Continuity as the foundation of corporate identity design in Vancouver CI design practice
Presence over time as a principle of corporate identity design in Vancouver CI design practice
Recognition without repetition as a principle of corporate identity systems
Identity before expression illustrated through enduring structure and form
Judgment before style illustrated through Alberta Badlands landscape, shaped by time, structure, and natural rules in Vancouver CI design practice
Time before trend illustrated through human presence within vast grassland, emphasizing scale, duration, and judgment in corporate identity design
Consistency without rigidity illustrated through an old car crossing a bridge in the badlands, showing structure enduring change and use over time in corporate identity design
Design as responsibility illustrated through the Alberta Hoodoos in Canada, formed by long-term structural forces and irreversible consequences in corporate identity design
Identity as environment illustrated through Manning Park in Canada, where designed systems and natural structure guide movement, behavior, and experience in corporate identity design
Yellow wildflowers under blue sky on Vancouver Island, expressing clarity before complexity
Living with identity illustrated through the ocean landscape of Campbell River in Canada, where identity systems coexist with daily life, nature, and long-term human presence in corporate identity design
Golf course with a number one driver head, emphasizing precision and intent before action
Fast flowing water through potholes at a hidden location near Campbell River on Vancouver Island
Clarity through contrast illustrated by beach and natural contrast on Vancouver Island
Distant shoreline at Campbell River with blue sky, ocean, and pebble beach creating a calm open horizon
Return to origin where identity recedes into background and the system remains visible